The Cornell School of Hotel Administration on Hospitality: Cutting Edge Thinking and Practice /

This cutting edge and comprehensive book—with contributionsfrom the star faculty of Cornell University's School of HotelAdministration—offers the latest thinking on the bestpractices and strategies for hospitality management. A must forstudents and professionals seeking to enter or expand their reachin the hospitality industry, The Cornell School of HotelAdministration on Hospitality delivers the authoritative advice youneed to:

• Develop and manage a multinational career and become a leader inthe hospitality industry

• Maximize profits from franchise agreements, managementcontracts, and leases

• Understand and predict customer choices, and motivate your staffto provide outstanding service

• Manage hospitality businesses and the real estate underlying thebusinesses

• Control costs, coordinate branding strategy, and manageoperations across multiple locations