The Cornell School of Hotel Administration on Hospitality: Cutting Edge Thinking and Practice

This cutting edge and comprehensive book—with contributionsfrom the star faculty of Cornell University's School of HotelAdministration—offers the latest thinking on the bestpractices and strategies for hospitality management. A must forstudents and professionals seeking to enter or expand their reachin the hospitality industry, The Cornell School of HotelAdministration on Hospitality delivers the authoritative advice youneed to:

• Develop and manage a multinational career and become a leader inthe hospitality industry

• Maximize profits from franchise agreements, managementcontracts, and leases

• Understand and predict customer choices, and motivate your staffto provide outstanding service

• Manage hospitality businesses and the real estate underlying thebusinesses

• Control costs, coordinate branding strategy, and manageoperations across multiple locations