Lexus: The Relentless Pursuit
38.00
USD
Book Details
Author(s)
Chester Dawson
Publisher
Wiley
ISBN / ASIN
0470821108
ISBN-13
9780470821107
Sales Rank
#1,068,186
Marketplace
United States 🇺🇸
Description
A fascinating insight into how Toyota conceived, developed and launched its own luxury car brand - Lexus. This remarkable success story will explain how the Japanese giant went from zero to 25% share of the luxury car market in the space of only ten years.
