22 Irrefutable Laws of Advertising: And When to Violate Them
15.95
USD
Book Details
Author(s)
Michael Newman
Publisher
Wiley
ISBN / ASIN
0470821868
ISBN-13
9780470821862
Sales Rank
#2,834,177
Marketplace
United States 🇺🇸
Ratings & Reviews
No reviews yet — be the first!
No reviews yet.
Description
This is a guide through the uncertain future of advertising, with a star chart of luminaries to show the way. It examines the underlying principles and the living bones that shape the most successful body of work being done in the world of ideas today.
