Competitive Success: How Branding Adds Value
Book Details
Author(s)
John A. Davis
Publisher
Wiley
ISBN / ASIN
0470998229
ISBN-13
9780470998229
Availability
Usually ships in 24 hours
Sales Rank
#2,179,966
Marketplace
United States 🇺🇸
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Description
Competitive Success: How Branding Adds Value explains how companies can realize substantial competitive advantages and gains in financial and perceptive value if they develop a brand-centric philosophy. It describes the latest brand frameworks, emphasizing their practical applications. The book presents a comprehensive review of the entire brand spectrum, including: Brand strategy Implementation Customer/brand insight Resource allocation Performance measurement
