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Developing New Products and Repositioning Mature Brands: A Risk-reduction System (Ronald Series on Marketing Management)

Name: Developing New Products and Repositioning Mature Brands: A Risk-reduction System (Ronald Series on Marketing Management)
Author: Eugene J. Cafarelli
ISBN: 9780471046349

AuthorEugene J. Cafarelli

PublisherJohn Wiley & Sons Inc

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Book Details

Author(s)Eugene J. Cafarelli

PublisherJohn Wiley & Sons Inc

ISBN / ASIN0471046345

ISBN-139780471046349

Sales Rank6,226,453

MarketplaceUnited States 🇺🇸