Finance for the Nonfinancial Manager

You have an intense deep-seated interest in something, be it sporting goods or public relations or ice cream or rock music. You grit your teeth, amass the requisite funding, purchase a computer and other necessary equipment, and start a business that will allow you to sell your passion to others. You know everything there is to know about your chosen product or service. But you know nothing about budgeting, strategic planning, tax rules, cost-benefit analysis, payroll, and the other financial fine point of business. You need Herbert Spiro's Finance for the Non-Financial Manager, now available in a completely revised fourth edition.