Licensing Intellectual Property: Legal, Business, and Market Dynamics (Intellectual Property Series)

"This new legal environment has expanded the range of licensing options. Due to these changes, lawyers and business professionals operating within the confines of the old law are missing valuable opportunities. . . . How does one go about understanding and profiting from this new situation? The most direct approach is to learn and apply the concepts and methods that lead to the legal changes. The new methods do not treat law and business behavior as separate subjects. These methods integrate issues of law and business organization. That is the approach of this book." —John W. Schlicher.