Creating the Virtual Store: Taking Your Web Site from Browsing to Buying

This text provides a road map for transforming existing Web sites so they can support direct selling of products and services and direct payment on the Internet. It shows how to evaluate whether a commercial Web site is appropriate for your business and, if it is, how to plan to get there. It provides a road map for building a commercial Web site, addressing such issues as: setting goals for the site; creating a timeline and budget; selecting the right Web server equipment; selecting the right Internet access providers; creating a virtual store; creating an electronic invoice; selecting the right payment options and payment service providers; monitoring information about customers; promoting and advertising products on the Internet; and supporting international sales, including currency conversion issues.