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The PDMA ToolBook 1 for New Product Development

PublisherWiley
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Book Details

PublisherWiley
ISBN / ASIN0471206113
ISBN-139780471206118
AvailabilityUsually ships in 24 hours
Sales Rank956,319
MarketplaceUnited States  🇺🇸

Description

Practical cross-functional coverage of the entire product development process from idea generation through delivery of the final assembled product.
  • Includes sections on benchmarking and changing your new product development process and managing your product portfolio.
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