The Legislative Labyrinth: A Map for Not-for-Profits (AFP/Wiley Fund Development Series)

Only a fraction of not-for-profit organizations take advantage of the legislative process in representing their members and their organization's goals. Yet lobbying is an important way to gain visibility, attract members, and find new sources of funding. This book is designed to help the modern not-for-profit develop and implement an effective lobbying program without jeopardizing its tax-exempt status. Dr. Pidgeon and the contributers he has assembled provide in-depth analysis of all the major issues of the lobbying process, including:

* The basics of lobbying

* The structure of local, state, and federal government

* Using the mass media to spread the message

* Political action committees (PACs)

* Marketing and communication strategies

* Strategic partnerships

* The legal aspects of government affairs and lobbying

* When and how to use outside consultants

* A strategic, step-by-step plan for success

Access to a website with a wide-ranging array of tables, forms, and checklists as well as a complete model strategic plan is included. When used in conjunction with the website, The Legislative Labyrinth is a comprehensive guide that explains and simplifies the process of developing and maintaining an effective, efficient government affairs program. This wealth of wise and insightful advice will help executive directors, board members, consultants, and lobbyists find creative, effective ways to earn the attention their organizations deserve.