Marketing Research
Book Details
Author(s)David A. Aaker, George S. Day
PublisherJohn Wiley and Sons (WIE)
ISBN / ASIN0471517356
ISBN-139780471517351
Sales Rank13,855,009
MarketplaceUnited States 🇺🇸
Description
This standard text on marketing research has been revised and updated to feature new material on topics such as the uses of scanner data, geocoding and ethics in research. It provides coverage of the most advanced marketing research methodologies, including their limitations and potential.
More Books by David A. Aaker, George S. Day
