List Price: | |
Our Price: $17.99 | |
For Bulk orders
| |
Used Book Price: | |
Kellogg on Branding / Tim Calkins | |
Publisher: Wiley | |
Availability:In Stock. | |
Sales Rank: 610355 | |
|
This is the first book on branding from the faculty of the Kellogg School, the respected resource for dynamic marketing information for today's ever-changing and challenging environment. Kellogg is the brand that executives and marketing managers trust for definitive information on proven approaches for solving marketing dilemmas and seizing marketing opportunities.