Profitable Methods for Small Business Advertising (Small business management series)
24.95
USD
Book Details
Author(s)
Ernest Gray
Publisher
John Wiley & Sons Inc
ISBN / ASIN
0471869627
ISBN-13
9780471869627
Sales Rank
#12,500,483
Marketplace
United States 🇺🇸
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Description
PROFITABLE METHODS FOR SMALL BUSINESS ADVERTISING takes the entrepreneur or would-be entrepreneur through every single step essential to sound advertising-from market planning, sales strategy and creative ad making to tactical media scheduling, goal-based budgeting, and finally, performance measurement. This book has 285 pages and is illustrated throughout.
