Theory Construction in Marketing: Some Thoughts on Thinking (Theories in marketing series)

Name: Theory Construction in Marketing: Some Thoughts on Thinking (Theories in marketing series)
Author: Gerald Zaltman, etc.
ISBN: 9780471981275

Author Gerald Zaltman, etc.

Publisher John Wiley & Sons Inc

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Book Details

Author(s) Gerald Zaltman, etc.

Publisher John Wiley & Sons Inc

ISBN / ASIN 0471981273

ISBN-13 9780471981275

Sales Rank #4,175,715

Marketplace United States 🇺🇸

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Description

Book by Zaltman, Gerald, etc.