Learn how to evaluate and utilize public opinion data with PUBLIC OPINION: MEASURING THE AMERICAN MIND! With comprehensive coverage of the field combined with real-world relevance, this political science text prepares you to accurately interpret and analyze data from the public polls. Public opinion data from relevant issues such as the war in Iraq, Social Security reform, the death penalty, gay rights, and racial issues help you become a more informed consumer. Use the book companion website to access chapter-by-chapter resources, polling data, and questions about the results of surveys to enhance your understanding of public opinion and the polling process.