The Goude Touch: A Ten-Year Campaign for Galeries Lafayette

Sexy, irreverent, and often very funny: a modern classic of commercial art for all advertising and design professionals.

Jean-Paul Goude is one of the world’s most brilliant and unorthodox image-makers. This book assembles a collection of advertising artwork he created over a ten-year period for Galeries Lafayette—Paris’s most celebrated department store.

Approximately 200 works are included: drawings, sketches, and final images that sparkle with creative vigor. Selected and arranged by Goude himself, they present a gallery of artworks that have not only defined a brand, but have redefined advertising and brand photography as we know them.

Goude is behind some of the wittiest billboards in Paris, in perfect control of his medium and with an intuitive sense of chic. In an inspired moment, Galeries Lafayette gave Goude a rare degree of creative freedom, and Goude responded with some of the best work he has ever made: a modern classic of commercial art.

This book is a celebration of Goude’s creative zest and perfectionism, and his unique affinity for making fresh and engaging commercial art. It will inform and instruct anyone concerned about the art of image-making, whether design professionals or simply those prepared to be delighted and entertained by chic, witty images that work. 200+ color illustrations