Big Blues: The Unmaking of IBM
24.00
USD
Book Details
Author(s)
Paul Carroll
Publisher
Crown
ISBN / ASIN
0517591979
ISBN-13
9780517591970
Sales Rank
#676,871
Marketplace
United States 🇺🇸
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Description
Chronicles the decline of IBM, explaining how corporate pride, inflexibility, bad decisions, and an inability to understand a changing marketplace has led to IBM's fall. 100,000 first printing. $100,000 ad/promo. Tour.
