The Revolutionary Mission: American Enterprise in Latin America, 1900-1945 (Cambridge Latin American Studies)

During the twentieth century, American corporations have spread American material productivity and American values such as consumerism and competitiveness around the globe. People in other nations have accepted some aspects of American corporate culture while vehemently rejecting others. The Revolutionary Mission is the first book to explore the impact of American corporate culture on Latin American societies and to examine its influence on the populist nationalist movements of the 1930s.