Rand McNally Commercial Atlas & Marketing Guide

Rand McNally's "big book" is the first place to look for up-to-date business planning data. The 2004 Commercial Atlas & Marketing Guide contains population, economic, and geographic data for more than 120,000 US Places, complete with large-scale, detailed maps that are thoroughly indexed for easy cross-referencing. Thematic maps complement the raw data listings, which cover every angle of geographical marketing that you could need. Features include:

• 2000 census information, 2004 population estimates, and 2009 population projections
• Latest estimations on population for the US, states, counties, cities, MSAs, CBSAs, RMAs, trading areas, and ZIP Code Service areas
• Data from 1997 Censuses of Retail and Wholesale Trades as well as Manufacturing
• Information on income, buying power, and sales
• Mileage and driving time information
• Information on automobile registrations
• Military, higher education, and agricultural data

No matter what your needs, this atlas gives you the statistical edge to make sure you've got all the bases covered. It's an essential tool that can be a key to business success.

Two volumes: Atlas (11.25" w x 15" h x 1" d; 322 pages) and Index (11.25" w x 15" h x 1" d; 330 pages).