Mass Media Research: An Introduction (with InfoTrac) (Wadsworth Series in Mass Communication and Journalism)

Name: Mass Media Research: An Introduction (with InfoTrac) (Wadsworth Series in Mass Communication and Journalism)
Author: Roger D. Wimmer, Joseph R. Dominick
ISBN: 9780534647186

AuthorRoger D. Wimmer, Joseph R. Dominick

PublisherWadsworth Publishing

CategorySocial Science

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Book Details

Author(s)Roger D. Wimmer, Joseph R. Dominick

PublisherWadsworth Publishing

ISBN / ASIN0534647189

ISBN-139780534647186

AvailabilityUsually ships in 24 hours

Sales Rank661,955

CategorySocial Science

MarketplaceUnited States 🇺🇸

Description

Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION shows you how it happens, from content analysis to surveys to experimental research, then gives you expert tips on analyzing the media you encounter in your daily life. Plus, this media research textbook is packed with study tools and review aids to help you get the grade you need in class as well.