Mass Media Research: An Introduction (with InfoTrac) (Wadsworth Series in Mass Communication and Journalism)
Book Details
Author(s)
Roger D. Wimmer, Joseph R. Dominick
Publisher
Wadsworth Publishing
ISBN / ASIN
0534647189
ISBN-13
9780534647186
Availability
Usually ships in 24 hours
Sales Rank
#661,955
Category
Social Science
Marketplace
United States 🇺🇸
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Description
Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION shows you how it happens, from content analysis to surveys to experimental research, then gives you expert tips on analyzing the media you encounter in your daily life. Plus, this media research textbook is packed with study tools and review aids to help you get the grade you need in class as well.
