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Integrated Advertising, Promotion & Marketing Communications (custom edition)

Name: Integrated Advertising, Promotion & Marketing Communications (custom edition)
Author: KENNETH E. CLOW, DONALD BAACK
ISBN: 9780536857378

AuthorKENNETH E. CLOW, DONALD BAACK

PublisherPearson Custom Publishing

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Book Details

Author(s)KENNETH E. CLOW, DONALD BAACK

PublisherPearson Custom Publishing

ISBN / ASIN0536857377

ISBN-139780536857378

Sales Rank15,004,741

MarketplaceUnited States 🇺🇸

Description

Custom edition taken from INTEGRATED ADVERTISING, PROMOTION & MARKETING COMMUNICATIONS, second edition. Includes CD