Sports and Entertainment Marketing (Virtual Business Challenge - Retailing and Sports)

Name: Sports and Entertainment Marketing (Virtual Business Challenge - Retailing and Sports)
Author: Ken Kaser, Dotty B. Oelkers
ISBN: 9780538445153

AuthorKen Kaser, Dotty B. Oelkers

PublisherSouth-Western Educational Pub

CategoryBusiness & Economics

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Book Details

Author(s)Ken Kaser, Dotty B. Oelkers

PublisherSouth-Western Educational Pub

ISBN / ASIN0538445157

ISBN-139780538445153

AvailabilityUsually ships in 24 hours

Sales Rank78,397

CategoryBusiness & Economics

MarketplaceUnited States 🇺🇸

Description

SPORTS AND ENTERTAINMENT MARKETING 3E continues to use sports and entertainment topics as the foundation for teaching marketing concepts. Each marketing function is incorporated throughout the text and is highlighted with an icon to indicate how it is used in the marketing process.

Sports and Entertainment Marketing (Virtual Business Challenge - Retailing and Sports)

Book Details

Description

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