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Principles of Marketing: A Global Perspective

AuthorRichard J. Semenik, Gary J. Bamossy
PublisherSouth-Western Pub
CategoryBusiness & Economics
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Book Details

Author(s)Richard J. Semenik, Gary J. Bamossy
PublisherSouth-Western Pub
ISBN / ASIN0538839139
ISBN-139780538839136
Sales Rank5,750,067
CategoryBusiness & Economics
MarketplaceUnited States  🇺🇸

Description

Presents principles of marketing in a global environment. This text is primarily targeted at the four-year undergraduate market and also as an introductory course at MBA level.

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