Marketing
228.95
USD
Book Details
Author(s)
Charles Lamb, Joe F. Hair, Carl McDaniel
Publisher
South-Western College Pub
ISBN / ASIN
0538870117
ISBN-13
9780538870115
Sales Rank
#6,891,179
Category
Marketing
Marketplace
United States 🇺🇸
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Description
This text is lively, interesting, and filled with current examples. The latest concepts and theories are covered in a practical and contemporary manner. Topics include Internet marketing, marketing plans, customer value, small business, global and multicultural marketing, ethics, and careers in marketing.This is a comprehensive marketing resource is organized around the marketing mix.
