Rocket Science It's Not. Energy Efficiency: The Simple Solution That Can Save Our World One Light Bulb at a Time

Rebecca Lula offers a hopeful future that begins by screwing in one light bulb. Debunking the philosophy that energy conservation can be a "personal virtue" but is no basis for an energy policy, Ms Lula persuasively makes the case that America and its citizens have always achieved progress by doing more with less. The more in this case is using less energy. Ms Lula reviews the history of energy growth and efficiency in this country to set forth a new way to think about the energy choices we make from the food we eat, the houses we live in, the transportation systems we rely on, and the lifestyles we lead. . Energy efficiency, she says, is not at all at odds with progress or economic growth. In fact, as she shows, the companies who failed to embrace the realities of fuel efficiency are the ones that are now struggling for survival.