The Customer Experience Fiasco: Learning from the Misguided Adventures of a Customer Experience Executive

Name: The Customer Experience Fiasco: Learning from the Misguided Adventures of a Customer Experience Executive
Author: Dan Arthur, Tim Carrigan, Andrew Reise Consulting, Nathan Haskins, Josh Hilgers, Rob Howard, Jeff Lewandowski, Andy Mattox, Scott Stamper, Ken Tomlen
ISBN: 9780578089102

Author Dan Arthur, Tim Carrigan, Andrew Reise Consulting, Nathan Haskins, Josh Hilgers, Rob Howard, Jeff Lewandowski, Andy Mattox, Scott Stamper, Ken Tomlen

Publisher Andrew Reise Consulting

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Book Details

Author(s) Dan Arthur, Tim Carrigan, Andrew Reise Consulting, Nathan Haskins, Josh Hilgers, Rob Howard, Jeff Lewandowski, Andy Mattox, Scott Stamper, Ken Tomlen

Publisher Andrew Reise Consulting

ISBN / ASIN 0578089106

ISBN-13 9780578089102

Availability Usually ships in 24 hours

Sales Rank #1,343,034

Marketplace United States 🇺🇸

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Description

In The Customer Experience Fiasco, experts from Andrew Reise provide an engaging and instructive fable that unravels the mystique and complexity of customer experience strategy. When CEO Randall Phillips is caught off guard by a customerâ€™s YouTube-video during a television interview, he swears to fix it â€“ and fast. Dana Chase, a rising star in the organization, is tapped to fix the fiasco as quickly as possible. This enthralling fable follows Danaâ€™s trials and tribulations as she tries to save the company and her career.