Stopping AIDS: HIV AIDS Education And the Mass Media in Europe

This unique and highly topical book provides the first comparative survey of the use of mass media campaigns in the areas of HIV/AIDS prevention and health promotion in Europe. Extensively illustrated throughout with material from the campaigns examined, Stopping AIDS looks at the very different approaches adopted across Europe. Each chapter: Highlights the background to the campaigns analysed. * Looks at the social and political context in which they were developed and used. * Assesses the intended and unintentional effects of campaigns. * Discusses the positive and negative impacts of the campaigns.