STOP Buying Health Plans and START Buying Health Insurance!: An Easy-To-Understand Guide to the How and Why of Consumer Directed Healthcare (HSAs, HRAs and Deductible-First Medical Insurance)

We are all excellent consumers. We collectively have no problem clearlyidentifying what we want, how we want it and when the price is right. Wemake our educated presence known in almost every marketplace except one-healthcare. Managed care and its first dollar benefits have created a problemand the solution is consumer directed healthcare. We can fix our system ofhealthcare and your second largest business expense, behind payroll, if we stopbuying health plans and start buying health insurance.