CRM Analytics the E.piphany Way: The 'Why' Behind Applying E.piphany Analytic Services

CRM Analytics the E.piphany Way: The 'Why' Behind Applying E.piphany Analytic Services created by EPI-USE addresses the theories and structure behind E.piphany's Analytic Toolset. It provides those involved with E.piphany an understanding of Why E.piphany is implemented in a certain way- for example: Why there are different table types and Why multiple data extraction jobs might be necessary. This book sheds light on the process of determining Why companies should implement E.piphany Analytic Services in a certain way to make the most out of the application.

All IT professionals involved with implementing E.piphany Analytic Services should read this book because it clarifies many topics essential to a successful implementation and continued growth of the application. In addition, this book is ideal for those resources working intimately with the team during the implementation including project managers or project sponsors, and those in the company with a strong desire to understand the nuances of the software (such as IT managers).