How to Love the Recession: Seven Easy Steps to Find New Customers in Tough Times and Ethically Steal the Ones Your Competitors Ignored

"How to Love the Recession" is an easy seven step plan that reveals the secrets of a trade show industry insider and best-selling author on how to use trade show sales and marketing to make money for businesses of all sizes, in all industries, and any economy. The book is a step-by-step money-making blueprint using trade show sales and marketing to find new customers, increase sales, and make more money during the Recession and Recovery. The seven step system combines proven insider strategies, new sales and marketing technology ,and old fashioned people skills. This book shows how to steal customers and make money NOW, while competitors wait for the storm to pass. Follow the "Trade Show Profit System" in this book and learn money making secrets few exhibitors will ever know, and fewer will ever use!