Speak Now or Forever Hold Your Peace: Marketing Your Wedding Business in Today's World
Book Details
Author(s)
Liene Stevens
Publisher
Splendid Holdings
ISBN / ASIN
0615489907
ISBN-13
9780615489902
Availability
Not yet published
Sales Rank
#293,779
Marketplace
United States 🇺🇸
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Description
For millennials, the generation that accounts for more than 70% of today's weddings and the first to grow up with the Internet, technology has done more than give unprecedented access to information; it has physically changed their brains on a microcellular level. What worked in bridal marketing just ten years ago is no longer effective because the way today's engaged couples think is actually different than couples of generations past. In Speak Now or Forever Hold Your Peace, wedding expert Liene Stevens unveils the mindset of today's brides and grooms and provides a blueprint for marketing your business in a rapidly changing world.
