Do-it-Yourself Vacation Rental Branding: Vacation Rental Owner's Manual / Dana Susan Beasley, Deborah S. Nelson,

Your Vacation Rental is up and running...but what about the guests? You need guests, and you don't just need any guests! You need responsible, considerate guests who return again and again, and who are so happy with your place they create referrals! Wouldn't it be ideal if year after year your bookings were set years in advance? To do this you need marketing and a good vacation rental brand. That's where Vacation Rental Owners Manual, Volume 2 (list price $39.95) comes in--it's the sequel to VROM-Vacation rental Owners Manual Volume 1! This book takes the vacation rental business to a whole new level. This book is primarily for the person who has established a vacation rental business, but wants to simplify it by getting return customers, referrals, and easier bookings. Or if you are starting a new vacation rental business, be sure to get both Volume 1 and Volume 2. Even if you've never done marketing or branding this book will walk you through step-by-step how to create a lasting and memorable brand and provide a vacation rental experience that will have your guests coming back again and again, as well as how to get referrals and great testimonies. After all, your guests are the backbone of your business. If you are ready to take your vacation rental business more seriously, and ready to start building your bookings, this is the book for you! Reviews of Volume 2: "This is a time when people are looking for ways to supplement their income (if they have one), or find work (if they don't have it). If you have a home (even if you don't own it outright) you have an income source. You can use your home as a moneymaker by turning it into a vacation rental a few weeks a year or oftener if the situation demands more income. This book should be flying off the shelf because of the amazing, helpful information it contains. Deborah and Dana have done a great job of laying out not only how to get your house ready to become a vacation rental, but they give tons of information on how to advertise your home in all kinds of media, how to make your website appealing, how to drive traffic to it, how to build a "persona" for your home, and how to build a brand. They tell you how to create a slogan, what colors to use in your advertising and on your website. It sounds complicated, but it isn't. Just follow their step by step instructions to success. This is a book purchase you will never regret making." Gwen Ellis, Author, Ventura, CA Written after the style of Vol 1, here's what people are saying about VROM: Vacation Rental Owner's Manual Volume 1: "I was amazed at how many little things we had overlooked in our business plan and running of our own vacation rental in Cuernavaca, Mexico. If you have a rental property - you need this book! No matter how experienced you believe yourself to be, you will pick up some great tips from the author's who must have spent years writing the book. The best part is that the authors show you how to do this without even lifting a finger - in that you can have other people to care for the property on your behalf and have the renters pay for it. The authors cover every little detail and point out how to avoid losing money through damages or cancellations. Don't wait until it's too late - buy this book today!" Bill Hood (Austin, TX) "I started a vacation rental with very little knowledge. Thanks to Deborah Nelson and her helpful book I have learned many things about this business. Many great ideas helped me to improve my business, my income, and learn of things to be aware of and reduced my time involved in running it. Many cost saving tips and issues I never would have thought of. A great investment! " Faro of Faro's Montecito Retreat (Montecito, CA) I bought this book to learn about the VRBO business from the ground up. This book delivered. Excellent detail in theoretical as well as practical information. V. L. Freeman (Goodland, KS)
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