Everyone has a motivating or X Factor; uncover it and gain alignment for greater success in sales and business. By learning a process to determine someone s buying motivation, you can hone your skills and consistently beat your sales target. Author Thomas F. La Vecchia, also known as The Sales Expert, shows you how in this step-by-step guide. Get to the point faster in the sales process, learn what s important to your customers, and prompt them to act. You ll also learn how to use four purchasing categories to determine why someone buys; begin sales pitches with bold statements and direct questions; determine your target s X Factor, then close for the sale; and get inside the head of your sales manager. La Vecchia has spent years figuring out how great sales representatives outperform their peers, and now he s sharing his successful selling process so you can join their ranks. Whether you re a novice or veteran business professional, you can learn new techniques and close more deals with The X Factor Selling System.