A Legacy in Advertising: (My Life in Advertising, Scientific Advertising, Lost Ad Collection)

A Legacy in Advertising is a comprehensive marketing and sales course. it includes the full and original publications of Claude C. Hopkins best-selling books, My Life in Advertising and Scientific Advertising, Plus the entire collection of more than 150 of his most profitable hard-to-find ads for you to own!

Because…

You can study the lives of successful men, who have earned their ways to the top…, but you couldn't gain an intimate understanding of their genius, until in your hand lay their actual work...

…Could this be the right book for you?   Ask yourself the following…

Do your ads understand your customers?

Are they speaking their language?

Completing the sale, or are they just entertaining your audience?

If not, let the most well-known advertising tycoon in America, Claude C. Hopkins share with you over two hundred essential blueprints on how to create innovative and unforgettable ads which will attract more customers and close more sales. What you are about to learn will open your eyes to the techniques others may have overlooked, but are a must-have for you and your business. They include:

• Fireproofing a sale! Why people buy and how you can appeal to their desires.
• Risk-free promotions. How to double or even triple your sales without worrying about product returns.
• How to make your ads visible and original, even if your product or service isn't any different than everyone else.
• How to establish instant credibility and become an expert in your industry.
• Why people chooses a product over a similar one.
• The wrong advertising? What you should do to avoid wasting your money in it.
• The overlooked psychology of feelings and warm words, and how powerful they are for you ads.
• Testing headlines to maximize your sales.
• How long you should continue running an advertising campaign.
• Sale without selling. How to offer service to your customers in order to close a deal.
• When you should educate your customers about your products and services in order to make them lifetime buyers.
• Why and when you should dare your customers to try someone else product.
• How to properly name your products so that customers think of you first.
• Why business lose sales.
• How to determine what people want.

This is not a theory book, but as a step-by-step guide involving over 30 years of personal experience, case studies, tested principles, and the samples that will guide you through the secrets needed to submerge your customers in the dream of every product you sell. No matter what it is!

Read it today and start selling tomorrow!