The Role of Affect in Consumer Behavior: Emerging Theories and Applications

Name: The Role of Affect in Consumer Behavior: Emerging Theories and Applications
Author: Robert A. Peterson, Wayne D. Hoyer
ISBN: 9780669128741

Author Robert A. Peterson, Wayne D. Hoyer

Publisher Lexington Books

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Book Details

Author(s) Robert A. Peterson, Wayne D. Hoyer

Publisher Lexington Books

ISBN / ASIN 0669128740

ISBN-13 9780669128741

Sales Rank #8,742,421

Marketplace United States 🇺🇸

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