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The Role of Affect in Consumer Behavior: Emerging Theories and Applications

Name: The Role of Affect in Consumer Behavior: Emerging Theories and Applications
Author: Robert A. Peterson, Wayne D. Hoyer
ISBN: 9780669128741

AuthorRobert A. Peterson, Wayne D. Hoyer

PublisherLexington Books

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Book Details

Author(s)Robert A. Peterson, Wayne D. Hoyer

PublisherLexington Books

ISBN / ASIN0669128740

ISBN-139780669128741

Sales Rank8,742,421

MarketplaceUnited States 🇺🇸