Staying Street Smart in the Internet Age: What Hasn't Changed About the Way We Do Business
Book Details
Description
In 1960, Mark McCormack revolutionized the sports world when he shook hands with a young golfer named Arnold Palmer. It was that simple handshake, combined with a love of golf, that clinched a deal that would help him to build IMG, the most successful and prestigious sports management agency in the world. In 1984, he shook the business world with his landmark bestseller What They Don't Teach You at Harvard Business School, a pragmatic manual of real business advice that became the first mega-bestseller of its genre. Now, McCormack returns with the trademark practical, straightforward yet timely wisdom that has established his books as classics in their field.
Staying Street Smart in the Internet Age is a sensible yet revolutionary protocol for doing business in the age of E-mail, fax machines, mobile phones, and voice mail. McCormack's revolutionary message this time is that there hasn't been a revolution, despite the advent of the cyber age. We still have to conduct business face-to-face. Human communication and contact--how you actually run your day, your life, your office; how you treat your employees, and how you deal with clients and competitors--are still the keys creating a successful, profitable, and stable business. The power of the personal touch is what ultimately seals a business deal. The internet is a fact of life, McCormack acknowledges, but it is no replacement for the old-fashioned business lunch. Our experience, judgment, and human contact are the most important "product"we sell in business.
In ninety-one short take chapters Staying Street Smart in the Internet Age outlines the basic business strategies and common sense that will help managers, business people, and anyone in company life master any upheavals in the digital economy.
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