Modern Financial Managing: Continuity and Change/Preliminary Edition

This text covers all standard managerial finance topics. Both Werner and Stoner have studied how successful firms continually improve finance techniques and processes by looking at the firm's need for and uses of financial information for strategic and operational decision making. By focusing on the global quality revolution and how it has affected all phases of managerial finance, the authors illustrate how business, management and finance interact. They underline maximising owner wealth by exceeding customer expectations as the goal of the 21st century firm in a competitive environment. Examples from industry are cited, as is the development involving industry reviews and substantive end-of-chapter material to help define and explain financial concepts.