Marketing Decisions for New and Mature Products: Planning, Development and Control

Name: Marketing Decisions for New and Mature Products: Planning, Development and Control
Author: Robert D. Hisrich, Michael P. Peters
ISBN: 9780675200929

Author Robert D. Hisrich, Michael P. Peters

Publisher Merrill Pub Co

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Book Details

Author(s) Robert D. Hisrich, Michael P. Peters

Publisher Merrill Pub Co

ISBN / ASIN 067520092X

ISBN-13 9780675200929

Sales Rank #15,431,210

Marketplace United States 🇺🇸

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Book by Robert D. Hisrich, Michael P. Peters

Marketing Decisions for New and Mature Products: Planning, Development and Control

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