Managing Strategic Relationsips: The Key to Business Success

For every manager and manager-to-be, a comprehensive analysis of business relationships in the twenty-first century - and a vital framework for understanding what successful businesses need to do to excel in the new economy. At a time when companies are becoming more global, the work force more diverse, and the focus on managing products has shifted to providing services, many twentieth-century management principles are rapidly growing obsolete. Antiquated notions of an all-powerful manager directing subordinate workers have been replaced with the preference for decentralised decision making, empowered workers and teamwork. In MANAGING STRATEGIC RELATIONSHIPS, Leonard Greenhalgh offers readers the key to business success in the new millennium. To succeed in this new business world, every manager must become a negotiator who is capable of understanding and managing networks of relationships both internally and externally. Based on cutting-edge theory and approach, MANAGING STRATEGIC RELATIONSHIPS challenges the existing paradigm, and lays out the key elements for identifying which network relationships are essential for a highly successful business. It is a must-read for managers at all levels who want to succeed and better understand the organisation in which they work.