The Smartass Marketer's Handbook: A Guide to B2B Marketing with Attitude
Book Details
Author(s)Carro Susan Ford
PublisherCarro Ford Communications LLC
ISBN / ASIN0692310339
ISBN-139780692310335
AvailabilityUsually ships in 24 hours
Sales Rank1,129,684
MarketplaceUnited States 🇺🇸
Description
It’s all about how to get stuff done. Learn from ideas for over a dozen categories of B2B marketing tactics. From case studies, influencer lists and awards to webinars, press releases and presentations, you won’t run out of tools any time soon. Great for beginners, too. The handbook can quickly bring anyone up to speed on marketing nuts and bolts.
