The CAP Equation: A Foolproof Formula for Unlimited Success in Sales

In The CAP Equation, Joe Buzzello offers a simple, highly effective model designed to take the mystery out of succeeding in commission sales. Joe breaks the sales process down into three easily identifiable components: Competencies, Attitudes, and Pipeline practices, and includes a myriad of real examples culled from his own professional experience. He also provides a wealth of written and downloadable resources that will help you identify your strengths and improve upon your weaknesses. By reading and applying these straightforward principles, you will: • Begin practicing the most crucial foundational processes which are rarely taught to salespeople early in their careers. • Identify the key Competencies that you must become proficient in — the skills that will enable you to win in the game of sales. • Immediately begin forming the vital Attitudes that will ensure your survival and lift you to the lofty production levels you’ve dreamed of. • Understand and practice the Pipeline mastery secrets of all top producers. • Learn how to get out of your own way so that you can solve The CAP Equation© and develop sustained wealth in your career.