Storytizing: What's Next After Advertising
Book Details
Author(s)
Bob Pearson
Publisher
1845 Publishing
ISBN / ASIN
0692598146
ISBN-13
9780692598146
Availability
Usually ships in 24 hours
Sales Rank
#803,699
Marketplace
United States 🇺🇸
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Description
Storytizing explains how leaders can employ sophisticated new tools to better understand how brand messages proliferate and who helps shape them. Pearson shows how firms can identify the customers and trends that shape their brand's story.
