Marketing for Managers: A Practical Approach
Book Details
Author(s)
Leyland F Pitt
Publisher
Juta & Company
ISBN / ASIN
0702142220
ISBN-13
9780702142222
Availability
In stock. Usually ships within 2 to 3 days.
Sales Rank
#9,468,979
Marketplace
United States 🇺🇸
Description
Introduces the underlying issues of marketing concepts and strategies, and covers marketing essentials, aiming to dismiss the idea that marketing is an overly complicated discipline. The impact of the WWW and Internet is discussed, before the text focuses on writing viable marketing plans.
