GAAconomics: The Secret Life of Money in the GAA

Why won't hurling and Gaelic football become professional? What would it cost to complete Croke Park? What's the economic benefit of winning an All-Ireland? What would it have cost the GAA not to host rugby and soccer? Who gets paid? What are the spin-offs for players? And, by the way, what county supporters really bring their own sandwiches to the All-Ireland final? A unique sports book which will ensure you never again look at hurling and football the same way. Michael Moynihan talks frankly to current and recent players and gets the inside story on how money courses through the GAA. There's more to the GAA than wondering who'll win on Sunday.