The Twenty-First-Century Media Industry: Economic and Managerial Implications in the Age of New Media (Studies in New Media)
Book Details
PublisherLexington Books
ISBN / ASIN0739140043
ISBN-139780739140048
AvailabilityUsually ships in 24 hours
Sales Rank1,242,090
MarketplaceUnited States 🇺🇸
Description
The Twenty-First-Century Media Industry examines the role that new media technologies are having on the traditional media industry from a media management perspective. It provides an intriguing examination of how traditional media industries are adapting to new media technologies and evolving in the twenty-first century.
