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The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term (New Strategic Brand Management: Creating & Sustaining Brand Equity) Buy on Amazon

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The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term (New Strategic Brand Management: Creating & Sustaining Brand Equity)

AuthorJean-Noël Kapferer
PublisherKogan Page Business Books
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Book Details

Author(s)Jean-Noël Kapferer
PublisherKogan Page Business Books
ISBN / ASIN0749442832
ISBN-139780749442835
Sales Rank696,292
MarketplaceUnited States  🇺🇸

Description

A comprehensive and practical review of the new rules of brand management.

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