Public Relations Disasters: Talespin--Inside Stories and Lessons Learnt
Book Details
Author(s)
Gerry McCusker
Publisher
Kogan Page
ISBN / ASIN
0749445726
ISBN-13
9780749445720
Availability
Usually ships in 24 hours
Sales Rank
#1,274,438
Category
Business & Economics
Marketplace
United States 🇺🇸
Description
This book entertainingly exposes some of the world's most infamous (and also some unreported) PR disasters showing how crisis management helped or hindered. Cases Include: Martha Stewart's insider trading scandal; Dow Corning breast implants; Starbucks and 9/11; Coca-Cola and Pepsi--pollution in India; Nestle and Ethiopia's debt; McDonald's "McLibel" case.
