Ethics in Public Relations: A Guide to Best Practice (PR in Practice)
Book Details
Author(s)
Patricia J. Parsons
Publisher
Kogan Page
ISBN / ASIN
074945332X
ISBN-13
9780749453329
Availability
Usually ships in 24 hours
Sales Rank
#780,189
Marketplace
United States 🇺🇸
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Description
Ethical questions and dilemmas are inherent to public relations, and ensuring that practitioners operate ethically is fundamental to the professionalism and credibility of the field. This updated edition of Ethics in Public Relations gives readers the tools and knowledge to enable them to make defensible decisions and outlines the important ethical concerns in public relations and corporate communications.
Written in a practical and approachable style, this book provides clear insights into the personal and professional issues that affect public relations practitioners, such as truth and trust, relationships with journalists and outside conflicts. It examines how an individual's sense of morality has an impact on decision-making and ethical business behavior. This new edition includes new material on virtue ethics, personal ethics, ethics in social media, ghost writing and deception in PR, and moral responsibilities of organizations.
