Rethinking Prestige Branding: Secrets of the Ueber-Brands / Wolfgang Schaefer, J.P. Kuehlwein
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| Rethinking Prestige Branding: Secrets of the Ueber-Brands / Wolfgang Schaefer, J.P. Kuehlwein | |
| Publisher: Kogan Page | |
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| Sales Rank: 57746 | |
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Prestige brand experts JP Kuehlwein and Wolfgang Schaefer uncover the formula for what drives the success of iconic brands, offering a behind-the-scenes look into not just the practical marketing of brands, but how consumers respond to them psychologically and emotionally.
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With insights from interviews with 50 premium brand experts and over 100 case studies from companies including Apple, Red Bull, Cirque du Soleil, and Herm s, Rethinking Prestige Branding will fascinate the marketing professional just as much as those who are simply curious about how premium brands tick.
Now you can buy Books online in USA,UK, India and more than 100 countries.
*Terms and Conditions apply
Disclaimer: All product data on this page belongs to
.No guarantees are made as to accuracy of prices and information.
