Management Information for Marketing and Sales 98/99, Fourth Edition (CIM Student Workbook S.: Advanced Certificate)

The latest, fully updated edition of this popular workbook, containing the most recent exam questions and specimen answers from the senior examiner.

Management Information for Marketing and Sales comprehensively covers the CIM syllabus. It is endorsed and recommended by Trevor Watkins, the CIM Chief examiner. Written to help you pass first time, the text layout is lively and interactive. Each Unit has the same structure to make learning easier and more consistent. Units contain: * Unit objectives to make planning your time easier * Unit tasks to help you test what you've learnt * practical examples and case studies to relate theory to practice * helpful questions to test your knowledge * where to find help if you're stuck * succinct chapter summaries * revision tips to get you through the exam Quotes from users of the first editions include: 'The layout of this study text was easier to follow compared to others used.' 'Very thorough and complete.'


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